Bentley breaks ground for its new Paint Shop
03 May 2024|292 views
The groundbreaking ceremony of Bentley's new Paint Shop in Crewe marks the marque's next step on its journey to become not only fully electric, but also the world's most sustainable luxury automotive manufacturer.
Not only does the new facility set a benchmark in next generation, digital, flexible and high-value manufacturing operations, it is also integral to the brand's preparations for future Battery-Powered Electric Vehicle (BEV).
The all-new 12,460sqm Paint Shop is set to be completed in 2025 and will be offering an expanded paint colour choice of almost 100 individual colours. In addition to the expanded colour palette, the site will also act as a four storey office building, housing over 370 Bentley employees.
The building is part of a £2.5 billion (SGD$4.2 billion) investment programme in future products and at the Pyms Lane factory in Crewe.
Bentley's Beyond100 strategy will see the company reinvent its entire product range to support an electrified future. This comes on top achieving end-to-end carbon neutral status by 2030. It is said that the company's digital, zero environmental impact manufacturing facility will be introducing a go-to-zero approach on the environmental impacts of manufacturing and lead the luxury car industry in next generation digital applications.
The groundbreaking ceremony of Bentley's new Paint Shop in Crewe marks the marque's next step on its journey to become not only fully electric, but also the world's most sustainable luxury automotive manufacturer.
Not only does the new facility set a benchmark in next generation, digital, flexible and high-value manufacturing operations, it is also integral to the brand's preparations for future Battery-Powered Electric Vehicle (BEV).
The all-new 12,460sqm Paint Shop is set to be completed in 2025 and will be offering an expanded paint colour choice of almost 100 individual colours. In addition to the expanded colour palette, the site will also act as a four storey office building, housing over 370 Bentley employees.
The building is part of a £2.5 billion (SGD$4.2 billion) investment programme in future products and at the Pyms Lane factory in Crewe.
Bentley's Beyond100 strategy will see the company reinvent its entire product range to support an electrified future. This comes on top achieving end-to-end carbon neutral status by 2030. It is said that the company's digital, zero environmental impact manufacturing facility will be introducing a go-to-zero approach on the environmental impacts of manufacturing and lead the luxury car industry in next generation digital applications.
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