PML marks 45th anniversary with host of initiatives
25 Mar 2024|987 views
Performance Motors Ltd (PML) has announced that it will be embarking on a transformative journey as it marks its 45th anniversary this 2024.
Central to this transformation is the expected completion of its flagship showroom at 303 Alexandra Road. Scheduled for completion in the third quarter of 2024, the 6,800sqm space will host the largest BMW Retail.Next showroom in Singapore once completed. This new showroom concept emphasises a seamless blend of the phygital (physical and digital) space that prioritises customer-centric experiences.
While business continues as usual even through this renovation period, PML has set up a 600sqm pop-up showroom at its East Coast Centre, designed to deliver greater convenience to its customers.
The firm is additionally embracing digitalisation, so, for example, customers at its showroom café can now order their drinks and food to have them served to their table. It is additionally enhancing its mobile app to help time-starved customers service their vehicles.
Users of the app will be able to book service appointments, perform an online check in, and trigger the contactless key drop to let them drop off and collect their car keys from standalone kiosks at PML's service centres. And users will additionally be able to pre-select their preferred breakfast selection all though the app during online check in and be served while comfortably seated in the customer lounge.
Also new from PML is a contactless service centre in Ubi, offering fuss-free key drop-off and collection and afterhours servicing, as well as a complimentary green shuttle service that utilises electric vehicles to shuttle customers to nearby MRT stations and facilitate car pick-up and delivery, on top of an airport transfer service.
PML also recently opened its fourth service facility at Defu. The 4,074sqm space incorporates a smart aftersales portal to digitalise and improve the workflow for PML technicians, which will work with the increased number of service bays to ensure that the aftersales needs of the BMW customer base here is always supported.
Customers can also look forward to more invitations to more unique and exclusive events including driveaways to neighbouring cities as well as adventures under the Performance Motorsports Circle, which brings together motorsports enthusiasts who are passionate about high-performance vehicles and racing.
And for the golfing fans, the firm is also planning a host of activities through the Performance Motors Golf Association and other partnerships. PML is already fielding various teams of its BMW customers to take part in the Business Times Corporate Golf League.
Finally, on the environmental front, the firm is planning to expand its outreach programmes including its CEO Sustainability Challenge and electric vehicle workshops, to encourage more people to adopt electro-mobility.
The firm also announced that it has reached its target of saving one million litres of water, a result of having customers to opt out of their complimentary car wash during the servicing of their cars. This initiative is said to have saved around 3,500 car washes. PML is additionally working once again with NParks to plant a tree for every 30 car washes saved this year.
Performance Motors Ltd (PML) has announced that it will be embarking on a transformative journey as it marks its 45th anniversary this 2024.
Central to this transformation is the expected completion of its flagship showroom at 303 Alexandra Road. Scheduled for completion in the third quarter of 2024, the 6,800sqm space will host the largest BMW Retail.Next showroom in Singapore once completed. This new showroom concept emphasises a seamless blend of the phygital (physical and digital) space that prioritises customer-centric experiences.
While business continues as usual even through this renovation period, PML has set up a 600sqm pop-up showroom at its East Coast Centre, designed to deliver greater convenience to its customers.
The firm is additionally embracing digitalisation, so, for example, customers at its showroom café can now order their drinks and food to have them served to their table. It is additionally enhancing its mobile app to help time-starved customers service their vehicles.
Users of the app will be able to book service appointments, perform an online check in, and trigger the contactless key drop to let them drop off and collect their car keys from standalone kiosks at PML's service centres. And users will additionally be able to pre-select their preferred breakfast selection all though the app during online check in and be served while comfortably seated in the customer lounge.
Also new from PML is a contactless service centre in Ubi, offering fuss-free key drop-off and collection and afterhours servicing, as well as a complimentary green shuttle service that utilises electric vehicles to shuttle customers to nearby MRT stations and facilitate car pick-up and delivery, on top of an airport transfer service.
PML also recently opened its fourth service facility at Defu. The 4,074sqm space incorporates a smart aftersales portal to digitalise and improve the workflow for PML technicians, which will work with the increased number of service bays to ensure that the aftersales needs of the BMW customer base here is always supported.
Customers can also look forward to more invitations to more unique and exclusive events including driveaways to neighbouring cities as well as adventures under the Performance Motorsports Circle, which brings together motorsports enthusiasts who are passionate about high-performance vehicles and racing.
And for the golfing fans, the firm is also planning a host of activities through the Performance Motors Golf Association and other partnerships. PML is already fielding various teams of its BMW customers to take part in the Business Times Corporate Golf League.
Finally, on the environmental front, the firm is planning to expand its outreach programmes including its CEO Sustainability Challenge and electric vehicle workshops, to encourage more people to adopt electro-mobility.
The firm also announced that it has reached its target of saving one million litres of water, a result of having customers to opt out of their complimentary car wash during the servicing of their cars. This initiative is said to have saved around 3,500 car washes. PML is additionally working once again with NParks to plant a tree for every 30 car washes saved this year.
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