BMW to show off Naomi Campbell-inspired XM at Cannes
12 May 2024|85 views
For the third year in a row, BMW has signed up as the Official Automotive Partner of the Cannes Film Festival, giving guests the opportunity to enjoy exclusive shuttle services with its cars.
And as you'd expect, this premium mobility at the disposal of guests will include emission-free options. Specifically, the shuttle fleet consists of over 200 BMW vehicles with all-electric options, such as the BMW i7, BMW iX and BMW i5. BMW M's plug-in hybrid monster of a performance SUV, BMW XM, will also be part of the crew of cars helping to ferry guests around.
BMW is also using the festival as an opportunity for a special vehicle presentation. Following the world premiere of the BMW Films production, The Calm, last year, BMW will introduce a one-off BMW XM - named the BMW XM Mystique Allure - as part of a creative collaboration with British supermodel, Naomi Campbell. The brand's partnership with Campbell first began last year with a 'Dare to be You' campaign curated for the XM.
BMW states that both the XM and Campbell share the same enduring pioneering spirit, and the ability to project poise and confidence. The SUV's iconic design language, its luxurious interior, and its M HYBRID drive system are said to create a whole new level of connection between luxury and high performance.
The unique take on the XM, inspired by the supermodel, will make an appearance in Cannes on 15 May 2024.
For the third year in a row, BMW has signed up as the Official Automotive Partner of the Cannes Film Festival, giving guests the opportunity to enjoy exclusive shuttle services with its cars.
And as you'd expect, this premium mobility at the disposal of guests will include emission-free options. Specifically, the shuttle fleet consists of over 200 BMW vehicles with all-electric options, such as the BMW i7, BMW iX and BMW i5. BMW M's plug-in hybrid monster of a performance SUV, BMW XM, will also be part of the crew of cars helping to ferry guests around.
BMW is also using the festival as an opportunity for a special vehicle presentation. Following the world premiere of the BMW Films production, The Calm, last year, BMW will introduce a one-off BMW XM - named the BMW XM Mystique Allure - as part of a creative collaboration with British supermodel, Naomi Campbell. The brand's partnership with Campbell first began last year with a 'Dare to be You' campaign curated for the XM.
BMW states that both the XM and Campbell share the same enduring pioneering spirit, and the ability to project poise and confidence. The SUV's iconic design language, its luxurious interior, and its M HYBRID drive system are said to create a whole new level of connection between luxury and high performance.
The unique take on the XM, inspired by the supermodel, will make an appearance in Cannes on 15 May 2024.
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