Morgan set to reveal new project built with Pininfarina
10 Nov 2023|179 views
Morgan has announced that it is currently working on a yet-to-be disclosed vehicle project with renowned design house Pininfarina.
The new collaboration celebrates more than two centuries of combined coachbuilding expertise and is said to be producing a limited run of individual commissions that will combine Morgan's 21st century coachbuilding philosophy with Pininfarina's legacy of purity and elegance in design.
Morgan states that it will only reveal further details come 2024, when it celebrates its 115th anniversary. The firm only revealed the Super 3 Malle Rally Special, a special edition Super 3 built in conjunction with motorcycle accessories and apparel manufacturer Malle London in July 2023.
Speaking on the new collaboration, Massimo Fumarola, Chief Executive Officer of Morgan Motor Company, states, "Coachbuilding goes to the very essence of creating a car and is something that we have nurtured and protected at Morgan. We have found that to craft by hand and not through automation, and to let the heart of the creator shape a line or an object, is what allows the spirit of our company to shine through".
Morgan has announced that it is currently working on a yet-to-be disclosed vehicle project with renowned design house Pininfarina.
The new collaboration celebrates more than two centuries of combined coachbuilding expertise and is said to be producing a limited run of individual commissions that will combine Morgan's 21st century coachbuilding philosophy with Pininfarina's legacy of purity and elegance in design.
Morgan states that it will only reveal further details come 2024, when it celebrates its 115th anniversary. The firm only revealed the Super 3 Malle Rally Special, a special edition Super 3 built in conjunction with motorcycle accessories and apparel manufacturer Malle London in July 2023.
Speaking on the new collaboration, Massimo Fumarola, Chief Executive Officer of Morgan Motor Company, states, "Coachbuilding goes to the very essence of creating a car and is something that we have nurtured and protected at Morgan. We have found that to craft by hand and not through automation, and to let the heart of the creator shape a line or an object, is what allows the spirit of our company to shine through".
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